The landscape of the international agro-food industry has changed considerably due to technological-, societal- and economic developments. Therefore the name, theme and programme of the Genomics in Business Conference has been updated in Crop Innovation & Business. The program focuses towards the central theme on how R&D insights and business models can lead to new products and solutions that help solve the big societal challenges. Arjen van Tunen, CEO of KeyGene, tells in this video more about this inspiring Agro & Food conference.